Universal Avenue, whose platform digitalizes the modern merchant and has helped over 16,000 SMBs to develop their businesses, announces changes in its organisation today. During the last six months, Universal Avenue has been working on and pilot tested a digital portal and a new sales process in Sweden and a few other markets. As a result of this new strategy, certain positions in the company will be made redundant.
A total of 11 positions in Universal Avenue in Sweden are at risk of redundancy, says Johan Lilja, CEO of Universal Avenue. We are now working to ensure that the affected personnel is taken care of in the best possible way, whether they are reassigned to new roles or if they will be leaving us. It is of course sad that some colleagues have to leave the company, but at the same time we believe that it is a necessary step we are taking to develop our business model and strengthen our position, he continues.
We have seen a great response on our digital marketing packages for SMBs and will now focus further on becoming a market leader in this area. Steps have already been taken in this direction, including collaborations with new brands and an increased ambition to give the customer, i.e. the SMB, a more centralized role in the business model. Universal Avenue has chosen to, short term, increase focus on the domestic market but is in parallel introducing a new partner model on other markets, which eventually will allow for higher scalability.
Universal Avenue was founded in Stockholm in 2014 and is a platform for innovative business models that help small and medium sized business such as restaurants, cafés, hair and beauty salons and hotels that are in need of assistance in improving and digitalizing their businesses. We assess the needs of such small and medium-sized businesses and provide the best services the merchant needs in their business through a network of digital consultants and brand specialists.