Executives from Spotify and Tele2 join Universal Avenue

Executives from Spotify and Tele2 join Universal Avenue

Universal Avenue, the on-demand Sales-as-a-Service platform are excited to announce that two executives will be joining their management team.

Oscar Sehlberg Westergård joins as Head of Growth/COO and heads up the company’s international expansion. Prior to joining Universal Avenue, Oscar spearheaded Middle East and Africa growth at Spotify. He also co-founded and managed a mobile financial services business focusing on emerging markets.

Ludvig Andén joins as Head of Acquisition, and will take the lead in optimizing our Brand Ambassador acquisition strategies. Prior to joining Universal Avenue, Ludvig has been leading the digital area at Tele2 across Europe and has held management positions in digital sales & marketing.

‘ We are delighted by the inbound interest we are seeing from high caliber candidates to join Universal Avenue, enabling us to onboard the very best. Oscar and Ludvig, who both started their careers as management trainees within the Kinnevik group, are exceptional performers and great personalities that will further strengthen our management team as we continue our global expansion.’ Johan Lilja, Co-Founder and CEO

About Universal Avenue

Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of innovative solutions, through an on-demand direct sales force that can be activated instantly in any location around the world.

They look at sales from the perspective of representation - selecting and training talent to become Brand Ambassadors for leading online brands.

Universal Avenue are creating a new way of working – their Brand Ambassadors are located all over the world, set their own schedule and are free to work wherever they choose to travel. Together they form a distributed network that gives brands the freedom to grow in any market, at any time.

Universal Avenue is backed by MOOR, Northzone and Salesforce Ventures.

The company is headquartered in Stockholm, with offices in Greece and the UK.

To learn more about positions available at Universal Avenue visit our careers page https://universalavenue.com/careers

Press contact

Georgina Varadi

Head of Brand Communications

[email protected]

+46 734 265 669