About us

Universal Avenue digitalize small and medium-sized businesses (SMBs). Since 2014, we have gained the trust of more than 25,000 local business owners to supply them with the solutions they need to grow and compete.


Our B2B commerce platform unites sellers, buyers, and sales partners in one ecosystem where they get access to: 

Sellers - a global B2B distribution network. 

Buyers - a wide range of solutions to digitize and take their business to the next level. 

Sales Partners - a turnkey platform to increase earnings by connecting buyers and sellers.

Universal Avenue is based out of Stockholm and backed ($16 million) by MOOR (the private investment arm of Kaj Hed, main owner of Rovio, creator of Angry Birds), Fidelity (Eight Roads), Northzone and Salesforce Ventures.

Even more curious?

Let's meet up and we can get to know each other.


For everything else

For general inquiries and partnerships you can send us an email and someone will get back to you shortly.